Consumers possess a lot of choices in regards to screening movies in the home. Two of the very popular are renting films at the neighborhood video shop and renting movies via an online service. The outcomes pointed to a number of the misconceptions that still exist by consumers that haven’t yet tried the service about online rent.
Participants were asked a number of questions, including how often they see movies at home, whether they rent films online, and otherwise, why. Of the balance, the most frequently mentioned reason for not having a web-based film rental service was concern which centered around the perception that on-line film lease will be more costly in relation to the local video store. When looking at a few scenarios it becomes apparent which process has a tendency to be much more affordable.
For people who indicated they watch only 1 to 3 films per month from renting online the savings are not large. After acquiring a video at the local store the user would have maybe one week or overnight to return the film but an on-line lease would permit them to keep the picture for an infinite time.
For all those people who answered that they see 1-3 movies weekly, the savings would be significant. For example, renting 8 movies per month would run around $29.55 at the local shop and as low as $14.99 on-line if they chose the “2 out at a time” plan or $17.99 for the “3 out at a time” plan. As viewing increases so does the likelihood of experiencing greater economies.
For all those who responded that they view 4 pictures each week (averaged outside to 16 per month) the average cost at the neighborhood shop would be $59.04 while on-line lease would be $23.99 allowing the user “4 outside at a time”. Renting via a service generally doesn’t limit just how many movies a person views but rather, how many movies they can have out at any time that is given. So leases are more or less infinite with several of the plans.
The second most often cited reason for not utilizing on-line film rental services was the person didn’t intend ahead and rented movies on the spur of the moment.
